LabCampus managing director Dr. Marc Wagener was part of an exciting panel discussion and discussed with other experts to what extent products and services can be rethought in the course of technical innovations as well as social and economic changes. It is undisputed that design methods are key drivers of innovation and an important component for companies in all project phases in order to develop products and services in a progressive way. In the search for innovative and sustainable concepts, new paths must be taken, business areas must be rethought and markets must be newly opened up. In this context, design provides meaning, form and function and helps to develop new products or services in a way that is both accessible and easy to use, and contributes to increasing value in the eyes of the user.