LabCampus x MUST Munich
“I believe that a shared vision is the key to success” – interview with Nathalie von Seyfried of MUST Munich
MUST considers itself to be Munich’s most important catalyst for an innovative ecosystem, a strategic partner to companies and start-ups, and an agent of profitable network opportunities – and is therefore also the ideal collaboration partner for LabCampus on our mission to revolutionize the working world. We discussed collaborative innovation and the future of work with MUST CEO Nathalie von Seyfried.
When asked what the biggest challenges are when managing collaborative projects, Nathalie emphasizes how essential openness, trust, and flexibility are between partners. “Of course, professional project management can be of help.” Everyone involved needs to be mindful of the other side’s opportunities and ideas, while representing clear, comprehensible expectations regarding their own requirements – with a structured, organized approach and an understanding of what’s important.
Nathalie views a shared goal as essential for successful collaboration. She believes that companies that plan to work together should take the time to formulate a shared vision that both sides can agree on. Only then can they think about further pursuing a project and moving in the same, mutually defined direction. Occasionally referencing the shared vision can simplify productive collaboration enormously as well as more efficiently lead to the desired success.
For Nathalie, this approach to defining a shared project goal also means clearly and unambiguously assigning tasks and areas of responsibility. She sets great store by direct communication in on-site meetings as opposed to online interaction alone. “It’s very important to get together in person on a human level. That’s how you get to know each other better. There’s a space and time for small talk and an opportunity for better understanding thanks to gestures, facial expressions, and body language.
Nathalie is quick to point out that not every company requires an office building like Google or Facebook. “On the contrary. I don’t think it’s financially feasible for everyone.” But still, she feels it’s important to have a workplace where employees feel at home and enjoy interacting with each other. LabCampus shares this perspective that interpersonal relationships and direct communication are an essential foundation for successful collaboration – and precisely for that reason provides modern workplaces that promote this form of productive exchange.
The Desired Location
Our mission is inspirational and motivational working worlds, which is why, in closing, we would like to ask Nathalie to share with us her most memorable, extraordinary meeting location. “A rooftop terrace with an amazing view of the Alps.” Our open-space concept at LabCampus Boulevard isn’t exactly alpine, but it does boast plenty of green outdoor spaces that invite you to sit back and relax or hold a spontaneous meeting, which means we’re moving in the right direction.